Decentralisation Advantages and Limitations of Decentralization Essay Example for Free

The Hazards Of Smoking Essay Example | Topics and Well Written Essays - 750 words

The Hazards Of Smoking - Essay Example  The cigarette has been a piece of humankind's developmental excursion for quite a while now. In the current day, it holds a whole industry in type of tobacco industry. Built up cartels, business endeavors, firms, partners, providers, and financial specialists are related with this business.  National, universal and worldwide operational tasks are directed and over the landmass trade of cigarette items is performed.  Governments issue legitimate licenses for its advancements, it's selling, its use for exchange and different purposes. A lot of venture alone in the field of ad of tobacco and cigarette is done and each neighborhood media in various pieces of the world have been selected into it. Consequently it is a hazard that has spread its web firm and solid and has become a necessary piece of each general public and for the most part the male individuals from separate societies. The way forward: Having referenced its boundlessly spread system, an enthusiastic arrangement m ust be formulated to guarantee that the danger can be destroyed and controlled in a contained way so as to shield the valuable lives from it.  The disturbing reality about the point it incites its effect into others through inactive smoking and breathing in. It is being said that through the uninvolved smoking, the individuals in the region are almost or similarly inclined to the danger of its perils. Smoking, as a rule, is an extremely risky thing and stances dangers to wellbeing and the human body in numerous structures.

When to Rebrand Your Business

When to Rebrand Your Business Rebranding is a natural part of the life of your business. Even large companies like Coca-Cola have rebranded multiple times in order to keep their brand modern and reach new generations of customers. Rebranding is about more than updating your companys colors or creating a new logo. Your rebranding experience will often reflect a meaningful change in your companys philosophy. It may even reflect an expansion into new markets. When you decide that it may be time to rebrand, you should choose to move forward mindfully.Rebranding is expensive. Between the costs of redesigning your visual marketing, the hours of work put in to designing your new brand and the inevitable period of customer confusion when you relaunch your company, the costs of rebranding can add up. There are several things that you can do to make sure that you and your business put your best foot forward upon the relaunch of your brand.The most important thing to do is to consider your timing and determine that it is th e right time for your company to rebrand. If it is the right time, you must consider important questions about the process and determine what issues you can resolve by rebranding.Finally, you should mindfully consider your new direction in order to avoid any serious rebranding mistakes. © Shutterstock.com | Rawpixel.comIn this article, we will explore 1) how to determine when it is time to rebrand your business, 2) questions to ask before your rebrand, 3) avoiding rebranding mistakes, and 4) conclusion.HOW TO DETERMINE WHEN IT IS TIME TO REBRAND YOUR BUSINESSThe decision to rebrand is usually made when a company feels that their brand does not match the company that they have become. Whether it is because you are no longer reaching your target market or because your brand has become dated, many businesses are able to determine if it is time to rebrand with self-reflection. Sometimes there is a specific issue that causes you to reassess your brand. Upon reflection, you may find that there are actually several issues. Here are the top four reasons that most companies choose to rebrand:You arent reaching your target marketThere may be several reasons that you are no longer reaching your target market. It may be because your company has evolved and is now reaching for a different demographic, but your branding still reflects your previous goals. Or you may lose contact with your customers because the market has shifted, and your brand has not yet shifted to reflect the new market conditions. In some cases, your brand may be aimed at your ideal customer base but they may not respond because they are confused about what you do. It is important to identify the reason that you are no longer reaching your market. By identifying the reasons you are failing, you can address them as you move forward into the process of rebranding.Your brand has become datedThe world is moving faster than ever with the help of the Internet. Whether you are a big company or small business, you can expect that you will need to modernize periodically. Your customers will expect you to be up-to-date with the modern age. Continuing to operate on the business philosophy you established even five to ten years ago may be perceived as outdated in the rapidly evolving market. Just as customers expect your service to accept credit and debit cards, they expect you to keep up with their tastes and interests.Coca Cola is an excellent example of a business that has successfully evolved over the last 100 years. Coca-Cola began its life in an Atlanta pharmacy, but it quickly transformed into a popular soda fountain request. As time went on, Coca-Cola kept an open dialog with its consumers. Now, this 120-year-old brand is one of the most popular beverages in the world. The name Coca-Cola is the second most recognized word in the world.Coca-Cola did not change its brand overnight and neither should your business. Your customers will expect continuity in your services and your brand. People need time to become familiar with your new brand, and most consumers find value the comfort of familiarity. Coca-Cola reached out to customers who were looking for a low-calorie option and in 1982, Coca-Cola presented them Diet Coke. They then let Diet Coke evolve from being a low-c alorie option to become the official drink of fashionistas everywhere. They continued to reach out to their client base by showing them that they were aware of their interests. To demonstrate their commitment, Diet Coke has partnered with Marc Jacobs and Karl Lagerfeld to show their consumers that they can offer the same quality product to a new generation of Diet Coke drinkers. Coca-Cola has kept the nostalgic features that their customers love, but they have expanded to embrace fashionistas, young men, and the health conscious. As a result, they have undergone numerous timely and successful rebrands without damaging their customer base or their brand power.Your company philosophy has changedYou established a set of values when you started your company. These values were designed to guide your new company through the rocky first few years and provide a foundation for your business to grow. But as many businesses grow, they experience change. The philosophy of a company is often fou nded on the core values of its initial owners and leadership. As leadership changes and a new generation takes the helm of the business, the business itself changes. Your brand should reflect these changes. You know that your brand is more than just your logo. Your brand is a reflection of your business and your best practices. Your brand also provides a solid foundation and a set of guidelines that provide guidance in the way that you do business. Whether you have moved away from your original vision or just expanded upon it, your brand should always reflect your company policy.You have expandedIf you have decided to expand your business, you need to make your customers aware of the expansion. A rebrand is one of the most straightforward ways to re-enter the market. By rebranding, you can let your customers know that they can still rely on you to be the valuable brand you have always been. The difference is that now they can expect new things from you as well. A successful rebrand will reflect a more sophisticated company that you have evolved into. It will also add value to the company.QUESTIONS TO ASK BEFORE YOUR REBRANDThink back to the early days of your business and you will recall that you asked and answered hundreds of questions. These questions were asked by banks, investors, employees, family, friends, and potential customers. All of these questions helped you to formulate the philosophy and rules that organized your business. When you decide to rebrand, you need to ask many of these questions all over again. By determining why you are rebranding, how you will benefit from your brand and how far you are looking into the future, you can lead your new brand in a positive direction from the start.Why are you rebranding?This is the first question you should ask before you make the decision to rebrand. Establishing why you feel that there is a need to rebrand will cause you to ask further questions such as:What has changed in your company?What has changed in the market?What problems need to be solved?How have your customers changed?What is meaningful to your customers?By being able to answer these questions, you will be able to accomplish two things. Firstly, you will understand whether or not a rebrand is necessary for your business. Secondly, you will have a foundation upon which you can rebuild your brand. Rebranding can be similar to the experience of branding your company in the first place. When you first started to build your brand, you focused on your companys philosophy. You also focused on your customer base and their needs. To rebrand, you will need to answer all of the initial questions again. But this time, you have the added benefit of being able to bring the power and experience of your previous brand into your companys next phase.How will your business benefit from rebranding?Rebranding is expensive, and there should be tangible benefits for both your business and your customers. Having established why you are rebran ding, you can focus on creating solutions through your new brand. Rebranding will not only benefit your business by allowing you to refocus on your business. Rebranding will give you a new opportunity to differentiate yourself from your competitors on the marketplace. By differentiating yourself, you can showcase your businesss unique strengths as well as bring it to the front of the competition.Finally, rebranding will allow your business to stay current. Staying current does not only mean keeping up with technological trends. Staying current means connect with new customers that your new brand is trying to reach. The solutions provided by rebranding may now mean that your business appeals to a new demographic. Ideally, your brand will be able to connect with this new group of consumers. By determining how your business will benefit from rebranding, you can begin to weigh the true costs of relaunching your business.It is not just your business that should benefit from rebranding. Y our customers should benefit from your evolution as well. When you are rebranding, you should be providing your customers a better service. By providing customers a service that is valuable to them, your brand will grow in power. Your rebrand should focus on both your business and your customers. After all, you do not have a business without your customers.How long do you expect the new brand to last?When you are rebranding, you are attempting to move your business into its next phase. But leading your business into the future requires a plan. When you decide to relaunch your brand, you should make sure that your business is not intending to undergo major changes in the near future. If you intend to go through major shifts regularly, you may want to consider either to hold off on rebranding or to develop a brand devoted to broad innovation. When you begin to shift your business into its next phase, your customers will cling on to what is familiar to them.For example, no matter what technological enhancements Microsoft offers their customers, the 1.5 billion people who use Windows everyday demand that they keep their start button. Windows users have been using their start menu to navigate their computers since its appearance in Windows 95. When loyal customers believed that Microsoft was working to take away their start menu and replace with the Windows 8.1 interface, PC users everywhere had a collective meltdown and attempted revert to their old operating system. Even though both you and your customers crave innovation, you need to give them time to adjust to your new brand.AVOIDING REBRANDING MISTAKESRebranding is similar to establishing your initial brand but with one exception: you have the ability to bring your brand power forward with you. The ability to bring all of the positive aspects of your company with you can benefit both your brand and your rebrand. Careful consideration of your business needs and your customers needs must go into your branding de cision. Choosing to ignore either of these facets can land companies in trouble with both their customers and the media. These are the top three brand damaging mistakes that companies make:If It Isnt Broken, Dont Fix It Rebranding solely for the sake of refreshing your brand is not worth the large costs involved. History tells business not to eliminate features that customers love because it will alienate your customers. Brands like Netflix and Xbox have rebranded with little consideration of their core customer base. Their actions alienated large groups of customers and did real damage to their business. After only a few weeks, they were forced to rebrand again and reverse many of their policies.The bottom line is: if you provide a service that your customers love, dont take it away from them.A Rebrand is NOT a Change of Name Sometimes business owners go through phases where they are bored with their brand. This is completely natural but it is not a good reason to rebrand. Not only is an arbitrary change confusing to customers, an unnecessary change of name may cause you to lose all of your brand value. Dont take on pointless redesigns of visual marketing if you arent making any changes to your business or service.In 2010, Radio Shack decided to change its name to The Shack but it offered no other changes or improvements. Customers got confused, and Radio Shack lost the brand power they had been building for decades. The company has not yet recovered from their change of name, and they have closed 1,100 stores. In 2014, they changed their name back to Radio Shack.If you realize that you have negative brand equity, a change of name may be what you need, but it is not the only thing that you need. If your brand has a negative perception, you need to find out why and offer a solution to the problem when you change your name and rebrand.Take Care of Your Customers Rebranding is expensive, but its sole purpose should not be making your business more money. Your ne w brand should reflect not only a change in your philosophy but the way your customers have changed as well. 43% of millennials say that they rely on the same brands that their parents do; however, these brands are not the same brands as they were when their parents found the company.Converse is an excellent example of a brand that has adapted through the years to continue to meet the customer needs. Converse was founded in 1908 and through the last 100 years, they have made shoes for movie stars, WWII soldiers, basketball players and skateboarders. Millennials love their timeless style and their utilitarian use but what they really love is that they can make their own pair of Converse as unique as they are.CONCLUSIONRebranding is a big decision. The decision should be made with as much care as you took when you started your company. To take your brand into its next phase, you will need to both consider your mistakes and remember what you have done right through the years. Though yo ur customers are changing, they still crave the comfort of familiarity. Brands like Coca-Cola and Converse have expertly demonstrated have to move a brand into the future by harnessing their brand power through innovation. By mindfully taking advantage of your years of experience and paying close attention to your target market, you can navigate your business into the future.

Marie Antoinette was a victim of French society Free Essay Example, 1000 words

Marie Antoinette as a Victim of the French Society Introduction Marie Antoinette was portrayed in numerous literary and factual accounts as a model of ‘immoral femininity’. Feminist scholars have argued that Marie Antoinette’s public defamation in existing narratives, political vulgarity, and in her trial for sedition were an integral piece of a bigger scheme by the extremists in the National Assembly—the Jacobins—to eliminate and dehumanize femininity in the French society (Craciun 2003). This merciless demonization and removal of women from the public arena was rhetorically explained by Lynn Hunt: â€Å"[i]n the eyes of the Jacobin leadership, women were threatening to take Marianne [a feminine symbol of liberty in the European tradition] as a metaphor for their own active participation; in this situation, no female figure, however fierce and radical, could possibly appeal to them† (Craciun 2003, 76). This essay analyzes the claim that Mari e Antoinette was a victim of the French society. Female Victimization in Revolutionary France How British women view Marie Antoinette exposes the fact that they know it was the gender of the Queen that was besieged, and that, as contemporary scholars confirm, her prosecution for treason â€Å"was staged virtually as a morality play on the evil impact of women on the body politic† (Craciun 2003, 77). We will write a custom essay sample on Marie Antoinette was a victim of French society or any topic specifically for you Only $17.96 $11.86/pageorder now The portrayal of Marie Antoinette as a victim has an impact akin to her image as sexual behemoth in the obscene propaganda. As argued by Hunt, Marie Antoinette threatens the male-dominated public domain because she is â€Å"the emblem (and sacrificial victim) of the feared disintegration of gender boundaries that accompanied the Revolution† (Goodman 2003, 131). This peril to gender differentiation reached the outer boundaries of France and outside political scholarship. The Queen was the most prominent and remarkable enchantress at the time, likened at the initial phase of her prosecution to several legendary femmes fatales (Craciun 2003, 78): †¦ like Messaline, Brunchant, Fredigonde, and Medicis, who were formerly qualified with the titles of the Queen of France, whose names have ever been odious, and will never be effaced from the pages of history—Marie Antoinette, widow of Louis Capet, has, since here abode in France, been the scourge and the blood sucker of the French†¦ having squandered the finances of France†¦ in a dreadful manner, to satisfy inordinate pleasures, and to pay the agents of her criminal intrigues. The above statement was supported by Pierre Saint-Amand, who stated that â€Å"the execution of Marie Antoinette was by no means an affair of state† (Kilgore-Mueller 2008, 74).

The Connection Between A Coke And Relationships Essay

Besides the connection between a coke and relationships, I saw this technique very ironic because in culture individuals create a symbolic meaning and message to certain objects. On the other hand, Coca-Cola used this technique to their own advantage to implicate a new type of culture that exists between their products and the humans with ethnicities, giving off an essence of wholeheartedness. The company is effectual in branding out more than others because it is effective in protecting social connections and creating a better community. For instance, they moved one step further than just having individual’s name on a coke by putting labels of happiness and family to evoke positive emotions to their consumers. Overall, I saw Coca-Cola’s unique advertising technique of appealing to emotions as being culturally-related since their label portrays individuality, an intrinsic atmosphere and symbolism. In other cases, it may use words or phrases to convince their viewers tha t they have experienced what their viewers experienced and manipulate the viewers to believe that they are professionals in those specific situations. This technique allows advertisements to sell cosmetic products and infomercial products because they give a solution to a problem that the marketing producers created in the first place. In fact, advertisements create standards of human perfection and social norms that are impossible to reach by objectifying famous models or other endorsements of influentialShow MoreRelatedCoke Products Are Consumed Everyday1404 Words   |  6 PagesCoke products are consumed everyday. Over 8000 glasses equaling a total of 1.7 billion servings of Coca-Cola are consumed every second on this planet. John Stith Pemberton, an American Pharmacists, invented Coca-Cola in 1886, so this brand has existed for 130 years (Coca-Cola History). The iconic American brand, known around the globe, has created many commercials over the years to appeal to consumers thr oughout the world in a way that intrigues them to think its necessary to have Coca-Cola in theirRead MoreCoca Col The World s # 1987 Words   |  4 Pagesand change up their image. Coca-Cola uses many campaign advertisements that continue to connect with its customers. I will be focusing on the newest campaign called ‘Share a Coke’. I will explain how it was created, connects people around the globe, and how it generated profit and success to the company. Firstly, Share a Coke was created by Marketing Director, Lucie Austin and Creative Excellence Leader, Jeremy Rudge in 2014. They presented the idea by stacking Coca-Cola cans horizontally, swappingRead MoreThe Death Of A Free Coke Essay1205 Words   |  5 Pages †¢ Hugging the machine in Singapore to get a free Coke †¢ Dancing to get a free Coke in Korea †¢ Cycling on the beach to burn 140 calories (the same amount of calories in a bottle of Coke) for a free coke †¢ Singing a Christmas Carol to get a free Coke in Sweden †¢ Recycling old Coca-Cola bottles in Dhaka, Bangladesh and India to play free games on the machines However, the initial happiness machine started as an attempt to win the heart of the social-media savvy teens by creating a viral digitalRead MoreCoca Colas Brands Personality1732 Words   |  7 Pagespopulation can relate to and love. Brand Personality. The Coca-Cola brand is seen as having a bubbly and friendly persona. The heart of the brand focuses on the intimate relationship the company wants to create with its consumers. As a result, Coca-Cola would want to design its brand’s personality to best optimize the intimate relationship and attract all of its consumers’ interests. The company also promotes the importance of world cooperation and cultural integration through motivational promotions,Read MoreCola Wars: Coca Cola vs Pepsi867 Words   |  4 PagesBottling Companies. * High barriers to Entry. * Profits shared between CP and Bottling Companies/    * Rivalry: * Concentrated revenues, Coke and Pepsi accumulating 73% with small companies taking up the remainder (widely considered an oligopoly or duopoly)    * Substitutes: * Soft drink industry evolved from just Colas to other beverages like tea and bottled water. * As a result Coke and Pepsi expanded there offering with Minute-Maid and Nestea, cleaningRead MoreCoke And Nike : Selling More Than A Physical Product1406 Words   |  6 Pagesthe two colossal brands Coke and Nike, produce completely different products. Coke makes soft drinks, and Nike manufactures athletic attire. However, both Coke and Nike in their respective ads are not only selling their product, they are also selling the intangibles friendship and trust. It is these to intangibles that unquestionably suck the consumer in, and motivates them to purchase the product. In 2014, Coca Cola Published an ad to further promote their â€Å"Share a Coke† Campaign, in which consumersRead MoreThe Effects Of Social Media On Coca Cola1387 Words   |  6 PagesCola Company. Why do people drink Coke? Why is Coke so popular? Questions such as these will be answered throughout this strategy recommendation project. This paper will discuss the current effects of social media and how Coca-Cola should use social media to their advantage. Social media is an amazing entity for companies to use for public relations. Social networking sites such as Twitter, Facebook, Instagram, and YouTube are used to form relationships between companies and the consumer. 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Coke and Pepsi have been battling it out for some time in order to win the war of who can sell the best can of poison. People think of the tasty, sweet, and desirable drink as nothing more than a healthy dose of the daily sugar intake. Even backRead MoreStrategic Integration Of Marketing Communication1166 Words   |  5 Pagestechniques and the rise of digital media open more marketing opportunities and instruments to be incorporated into the communication mix. Interactive marketing is one of these new elements, which features two-way real-time dialogue and interaction between a buyer and a seller via the use of interactive media (Mulhern, 2011). The diversification of interactive media results in a wide variety of interactive communication methods which can be applied to every aspect of marketing initiatives. The frequent

South Park as Parody of Society Free Essays

South Park began airing in 1997. The commercials that preceded it gave the impression of it beinganother stupid cartoon; however, when I began watching, I realized important issues were being covered through the repeated behaviors and actions of its characters, through the influences these actions could have on the viewers, through the reinforcement and rejections of certain stereotypes, through the long-term effects that could result from watching the program, and through its reflection of social reality. Some of the repeated behaviors and actions of the characters include one of the children (Kenny) dying during each episode (followed by Stan yelling, â€Å"Oh, my God! They’ve killed Kenny† (South Park); the children ragging the overweight kid; the African-American chef obsessing about sex; and the geneticist performing insane experiments in his spooky laboratory. We will write a custom essay sample on South Park as Parody of Society or any similar topic only for you Order Now Kenny has been shot, run over by a train, impaled on a flag pole, beheaded, crushed by Mir, and taken by Death himself–to name a few. Cartman, the overweight kid, has been called â€Å"fat ass,† â€Å"lard ass,† and â€Å"the fat kid† (South Park). There are numerous references to his weight throughout each episode; he eats continuously, thanks to his Mother’s cooking and offering cookies, chocolate-chicken pot pies, and Cheesy Poofs. Each time Chef (voice of Isaac Hayes) offers to explain important issues to the kids, he breaks into a song about making â€Å"sweet love† to a woman. This leaves the children wondering just what the heck he is trying to say. There are references to his having sex with every available (and even unavailable) female in the town. There is a take-off of The Island of Dr. Moreau with a geneticist–mimicking Marlon Brando–conducting bizarre experiments: creating monkeys with four asses; creating mutant, militant turkeys; and bringing flesh-eating zombies to life. There are both negative and positive influences these repeated behaviors and actions could have on an audience. One negative effect could be the numbing of the viewer to children’s deaths: it is such a common occurrence on the show until it is expected. Another effect could be the instilling of negative feelings toward the overweight; the audience could be learning that it is acceptable to verbally attack a person with a weight problem. Also, in a time of AIDS, promotion of sexual promiscuity is a dangerous thing: never have the writers mentioned the use of condoms by Chef during his encounters. Finally, because of the recent advances in genetic research and its awakening of new fears in the public, South Park’s parody of the geneticist could further play on people’s fears. Despite the potentially negative influences of these behaviors and actions, there could be a positive influence existing in the form of catharsis. American society has suffered from the rules of political correctness, the fear of AIDS, and the fear of knowledge (the fear of going too far into God’s domain–thanks to our Puritanical background). Maybe South Park gives us release from repression by allowing us to laugh at the things we fear the most: death, ridicule of our differences by our peers, the contracting of deadly diseases, and advancements in science. (I am sure that most of us need release from the built-up tensions of daily life; South Park has given us this release. Despite South Park’s cathartic influence, it reinforces several negative stereotypes: the promiscuous African-American male, the self-serving public official, and the gun-happy redneck. As I wrote above, Chef has little control over his libido; this is an extremely negative stereotype of the African-American male. If Chef were Caucasian (let us say an Irish-English-German-Swedish-Scottish-etc-American), the stereotype could be avoided entirely. The mayor’s decisions are based solely on her looking good in the public eye. For example, when a volcano erupts, she uses fake concern for the children on the mountain to look like a caring person on Entertainment Tonight; she calls for continuous re-takes even though ET is broadcasting live. Uncle JimBo and Ned are the gun-toting Bubba types; when they take the kids on a camping trip, they get drunk and shoot at will. JimBo’s philosophies are, â€Å"hunting without drinking is like fishing,† and â€Å"thanks to those damned Democrats, we can only shoot certain animals that impose a threat; therefore, when you see an animal, you have to yell, ‘it’s comin’ right for us’; then you shoot† (South Park). At least one episode attempted to reject a negative stereotype: homosexuality is a bad thing. Stan’s dog, Sparky, turns out to be gay. Throughout the episode we hear the evils of homosexuality preached by the town’s people; Sparky runs away. Stan realizes that his love for his dog is more important than society’s negative views. Stan is counted on to win the big football game. He does not show up because he is searching for his dog (YES! What a message: football does not fit highly in the great scheme of things. He finds Sparky at Big Gay Al’s â€Å"Big Gay Animal Sanctuary† and brings him home. Stan shares his newfound understanding with the citizens, and they accept his view. All the gay pets return from Al’s to be with their owners. The owners apologize for being so narrow minded. This episode’s message is quite profound. The gay episode is one episode which may be obvious in its message and is quite easy to grasp; however, the long -term effects from watching this program could go in two directions. First, there is the possibility that children (and adults) watching this show would imitate the bad language and sometimes antisocial behaviors of the characters without realizing the important subtexts of the episodes. For example, Kyle is labeled a â€Å"fecal-phile† in the Christmas episode. He has a friend he calls Mr. Hankey. Mr. Hankey comes out of the toilet to bring Christmas cheer to all the little Jewish boys. Unfortunately, Mr. Hankey is a piece of feces, and as he dances around, he leaves marks on the walls, floor, and sink; he, also, writes â€Å"NOEL† on the bathroom mirror. Of course, Kyle’s parents blame Kyle–they do not believe in Mr. Hankey. Kyle is institutionalized for â€Å"fecal-philia. † Here, the problem could be kids thinking that it is cool to be in love with your own feces and cool to share it with others. They could miss the message found in the subtext: the fact that political correctness has gotten out of hand. This episode allows the inhabitants of South Park to express their dislikes over every aspect of Christmas–mainly, that each person’s rights are being infringed upon by someone else’s beliefs. The political correctness is what drives Kyle to his belief in Mr. Hankey, not the fun of playing in his own filth. Second, the audience could grasp the subtexts in these episodes and come to terms with their own morals and belief systems. There is a line spoken by Lex Luthor in Superman that makes good sense: â€Å"A man can read War and Peace and come away believing it is a simple adventure story; another man can read the ingredients on a chewing gum wrapper and unlock the secrets of the universe† (Superman). The fact is that South Park is out there; it is ultimately our responsibility to make of it what we will. It may be our responsibility to do with South Park what we will; however, this program reflects what already exists: â€Å"a society full of prejudices and fears which are embedded within its communities and how these human short-comings are passed on to children†( Hatley). Fortunately, in most of the episodes these negative actions and beliefs are dealt with in a manner that seeks to alleviate them. Unfortunately, this manner of lleviation is found in the subtext, and most people are not willing to look that far; it requires too much effort. Frighteningly, the show is a parody of society itself. In film, parody is usually the death-knell of a particular genre. Years ago, I read that Ren and Stimpy (another cartoon) was proof of the decline of our civilization because of its attacks on societal norms. â€Å"Could South Park be further proof of this decline, or is it just a funny cartoon that allows us to laugh at ourselves while dealing with our fears? †( Pineda) How to cite South Park as Parody of Society, Papers

Is it arguable that lady Macbeth is the fourth Essays -

Is it arguable that lady Macbeth is the fourth witch?' Discuss the character of lady Macbeth in response to the above statement. Shakespeare wrote the play 'Macbeth' explicitly for James I. The King was such a supporter of theatre that Shakespeare's company even became known as 'The King's Men'. King James's claimed that his lineage could be traced back to Banquo. Witchcraft was taken extremely seriously in Shakespeare's time, and if anyone was found to be practising witchcraft, they were sentenced to death. It was taken even more seriously than normal as James I was so afraid of witches that he even wrote 'Daemonologie' in 1597. This justified why witches should be persecuted under English law. The law against witchcraft in England was passed by parliament in 1563 at the wish of James I and was not appealed until 1951. In the play 'Macbeth', Lady Macbeth provides the ambition, the justification and the actions which drive the events of the play forward. She is made to act as a catalyst in Macbeth's evil doings. It is arguable that Shakespeare presented Lady Macbeth as a witch in the play in order to appeal and flatter James I. In the play Macbeth treats her as his equal and in his letter to her in act 1 scene 5, Macbeth calls her his 'dearest partner'. Lady Macbeth, on the other hand, seems tougher and more pragmatic. She says she wants to 'pour (her) spirits' into his ear and quickly Shakespeare shows how determined and ambitious she is. For instance, in his letter to her, when Macbeth calls her his 'dearest partner' her response is to ask where Duncan will go after his visit. This suggests that she is efficient, orderly and wants to get things done. Lady Macbeth has a very strong influence on Macbeth and is one of the main reasons as to why he acted as he did. Lady Macbeth is not certain whether Macbeth is too kind and is deprived of the evil that he is in need of in order to match his ambition. She says I fear () is too full'o the milk of human kindness to catch the nearest way. For this reason, she pressures him greatly into the prospect of committing regicide. Much the same as the witches, Lady Macbeth drives her husband to regicide with her taunts and questioning of his manhood. She persistently pressures him on by questioning his courage, and from the beginning, she calls upon the, Spirits that tend on mortal thoughts, to help her in her quest. The thought of becoming queen dominates her causing her to act out of line. Lady Macbeth plays a great role in the conspiracy against the king, pulling on the strings of her puppet, Macbeth. Lady Macbeth's growing ambition to be queen helps her to achieve great power. She has a growing obsession with becoming queen and this causes her to act with all the qualities of a witch, including the fact that she has no regard for morality, she is deceitful, and she is malicious. Macbeth is doubtful of his wife's plan to kill the king, however Lady Macbeth skilfully pressures him with statements questioning his masculinity, courage and by saying that his love is worthless to her if he refuses to go through with her plan. She says to him, screw your courage to the sticking-place in order to encourage him to be more villainous and optimistic about his actions. She uses compelling expressions to castigate Macbeth's of lack of commitment, even going as far as saying that she would dare to kill her own child for it, and dashed the brains out if I so sworn as you have done this if such a situation were to emerge. Lady Macbeth's confident reassurances and flatteries ensure Macbeth that there is no chance of them failing. She frequently uses powerful rhetorical questions su ch as, we fail? to enhance the effect of flattery and taunting. Lady Macbeth calls upon thick night and pall thee in the dunnest smoke of hell so that her keen knife will be unable to see the wound it makes. Although her senses are so alive and acute, Lady Macbeth's speech is